Traffic Generation in General

This section simply provides some information on various other traffic generating methods. This is intended to help you make informed choices and to help you inform your customers. We realize that you may sometimes require traffic and services that we do not provide – this section may help you spot scams and good deals when you are shopping elsewhere. In addition, knowledge of other traffic generating methods will help you form a complete picture of the traffic industry.

Most services will employ one of the following traffic generation methods:

Frame and Pixel Loading
Some high-traffic sites (particularly adult and Warez sites) have low standards for content. Many of these services will allow the insertion of special codes that cause the viewer to load a page without actually seeing it (the idea is that the visitor will load your page in an unseen frame, iframe or scriplet pixel whilst gawking at pictures). This is the most common method revealed in the “Turnkey Traffic System” documents sold online and elsewhere. WE DO NOT USE THIS METHOD!

Popup's on high-traffic websites
some high-traffic websites will allow one or more popup windows to be generated when a user enters or leaves the site. If done properly, this is a legitimate method for generating traffic. Yahoo, Netscape and many other reputable sites allow popup's and many reputable companies advertise in popup's (like Discover Card, X10 and Orbitz). The downside of popup traffic is that if your site appears in a popup, you usually won’t be allowed to use popup's yourself. That is, the owner won’t advertise your site if it contains a popup window because two popup's will be created – the initial popup showing your site and the popup generated by your site. We sometimes generate traffic by inserting a popup on a high-quality website with extensive quality assurances but this is not our typical traffic source.

Incentive Clicks/Visits
There are a few services offering very inexpensive “click-thru” traffic. They present this as high-quality traffic… often it is. These sites are typically operating programs in which they pay people to surf to your site. Of course, the people who visit are most interested in visiting as many sites as possible and will exit your site as quickly as possible in order to open another site. These users sometimes load 1,000 or more sites in an hour! Some programs have adequate quality assurances and some don’t, so be sure to evaluate each program individually. WE DO NOT USE THIS METHOD!

SPAM
Unsolicited commercial email can work… it’s a fact (why else would people send it). Some studies indicate that as many as 2.5% of the people randomly emailed will visit a referenced site if the email is properly written. So, if you email a million people, you could get 25,000 visits – free. But, there are problems: Your hosting company will probably cancel your hosting account if you use SPAM to generate hits (it is very easy to tell, the server logs will clearly show that a large volume of traffic is generated by email). Many people get very angry when they receive SPAM. Out of the thousands of people who are emailed, it is likely that there will be a few who will take revenge. the legality of SPAM is questionable in certain regions. There will generally be no promise of results – e.g. the number of messages to be sent out is guaranteed, not the number of people who will visit your site. Thus, SPAM can work, but it has so many problems that it probably isn't worth it. WE DO NOT USE THIS METHOD!

Newsletters/Opt-In Email Lists
These methods are similar to SPAM except that the users receiving the email have usually given permission to be emailed. Most often, users don’t realize they have allowed the mail… they agree to be emailed when signing up for access to a website or when installing software. So, it isn’t clear that these methods are better than SPAM except that they are more likely to be legal. Your hosting company probably won’t appreciate the distinction between these methods and SPAM and may cancel your account anyway if you use them. There will generally be no promise of results – e.g. the number of messages to be sent out is guaranteed, not the number of people who will visit your site. However, certain firms offer high quality “fresh” opt-in email lists. WE DO NOT USE THIS METHOD!

Targeted Traffic
This category is difficult to assess because of the wide range of methods used to generate targeted traffic. A targeted traffic provider will offer to send interested visitors to your site. For example, if you sell widgets, they will offer to find people interested in widgets and get them to look at your site. Targeted hits are usually generated using popup's or email lists so the pros and cons are essentially the same as with those methods. Properly targeted traffic can be very useful, but most services aren't’t really targeting so be sure they show you where the traffic comes from. Note that “incentive clicks” programs are sometimes presented as targeted traffic

Banner Clicks
Some traffic services claim to use banner advertising to generate traffic. It is easy to see how this would work – a banner ad on a high traffic site could generate quite a few click-thrus. Banner clicks are not easy to generate, however. As a general rule of thumb, be very suspicious of traffic that is purported to be generated by banner clicks, particularly if the traffic is sold for less than $15 CPM. Also, some firms will legitimately generate banner clicks, but they do so using generic banners unrelated to your site. In such cases, the banner clicks are no more valuable than plain untargeted traffic. So, don’t pay more than about $3-$4 CPM for banner clicks if they don’t use a banner you supply Also, incentive clicks programs may be presented as “banner clicks.”

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